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2026 Strategy

MASSAED Strategy

MASSAED’s strong mission with its long-term vision is shaped and followed using the core values that it has since its inception. We are a team that moves collaboratively with distinctive approaches to achieve new milestones with the help of Vision, Mission, and core values.

Organizational Identity

Mission

To be the customer’s choice for installation, maintenance and Repair , as well as moderniza- tion of elevators & escalators, by providing high quality, innovative and sustainable products & services.

Vision

Driven by our constant pursuit of excellence, MASSAED’s 2026 Vision is to become the region- al market leader in vertical transportation.

Core Values

  • INTEGRITY & HONESTY
  • SAFETY
  • CREATING VALUES FOR THE CUSTOMER
  • EMPLOYEE DEVELOPMENT
  • COURAGE & PASSION